The
Internet has opened up a Global Market, the diversity and magnitude
of which is unparallelled by conventional standards.
You don't have
to own an existing business to take advantage of the new opportunities.
As you already know from your everyday experience, selling other people's
products and services accounts for the majority of today's profitable
enterprises.
The World Wide Web offers you the prominence
of the world's largest and most prominent shop-front without you having
to invest in any real estate or premises.
Electronic
communications and affordable home computers have turned hundreds
of millions of people around the world into your potential customers.
These people need to be able to find you and optimizing your web site
for the Search Engines is the first step (SEO); submitting it is the
second. You can automate this processes by using special tools such
as SubmitWolf Pro, that will submit your website's 'address' to over
half a million Search Engines, Directories and Free-For-All links
pages.
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What can you sell?
First, don't dilute your efforts by
offering a diversity of products that don't fall into a well-thought
out category. Set up a second electronic business or specialize in
a different product line.
Zedin Internet Promotions have decided
to concentrate their energies on helping webmasters and Internet Marketers
to make their dream come true. We do this by pointing you in the direction
of the 'tools' such as SubmitWolf Pro, Webposition Gold and link exchange
services that are necessary to set up and publicise your business.
Your website needs visibility and you can only achieve this by making
it Search Engine-friendly through Search Engine Optimization or SEO
Click on the
links above to visit appropriate sites.
FREE Adsense Preview Tool
Google AdSense™ automatically
delivers ads targeted to your website content. The more targeted your pages
are for one or two topics, the better the ads are likely to be. This free preview
utility will give you a sense of which ads would be placed on a given page.
The ads shown on your pages will change over time as your content changes or
the inventory of Google ads changes. You should check back here often to review
which ads will be shown when you're working on updating your pages.
Build Traffic
And Ranking With Reciprocal Linking
By Ivan Kelly
The
aim of a reciprocal linking strategy is usually twofold: First to attract visitors
from the linking partner to your own site and, secondly, to improve your page
ranking with the search engines. A higher page ranking, especially with Google,
indicates more relevance when inquiries are made on a given keyword. Relevance
encourages the search engines to send free, targeted traffic to your website.
Important
Considerations
1.
Build online relationships. Exchanging links with other relevant websites is
a great way to start building partnerships with other website owners and may
open the door for future joint venture requests.
2.
Build your link popularity. Most search engines view sites that have many links
to them as being important. So, the more sites that link to your site, the higher
your site might rank. But again, make sure that all reciprocal links are relevant
to your site or the search engines will penalize you.
3.
Avoid exchanging links with sites that have a huge link directory. If your site
is listed on page 43 in your category of another site's link directory, few
people will ever see your link. Although a link will be generated to your site
for the search engines, you will not receive much traffic from the link exchange.
Try to exchange links with sites where your link will be displayed on the first,
or at the most, the second page of another site's link directory.
4.
Don't exchange links with everybody that asks. What advantage is there in exchanging
links with a site that sells wedding favors when your site is about dog training?
Anyone that visits the wedding favor site will be looking for information concerning
weddings, not dog training, and very few will click on your link regardless
of how high the page rank is for the wedding site. The key here is to exchange
links only with sites that are relevant to your site or to your keywords.
5.
The main goal of any linking strategy is to get more traffic to a website. Reciprocal
linking can work for or against you in this matter depending on the site that
you exchange links with. If you exchange links with sites that receive a lot
of traffic, some of that traffic may be diverted to your site. On the other
hand, if you exchange links with a low traffic site, you may divert some of
your traffic to the other site without seeing a similar return. The solution
is to exchange reciprocal links with a site with a page rank no lower than one
level below yours and to try to exchange links with many sites with a higher
page rank. Ideally, you would seek to exchange links with sites that have at
least a PR 4.
How
To Set Up A Link Page
The
optimum way to set up a link page is to enter all links manually. Yes, it is
time consuming but when you are starting out, this is the best way to do it.
You
would first need to set up a page on your website just for your link categories.
You can call this page anything you like such as Links, My Partners, Link Partners,
My Link Partners, etc. Set up this page with the major categories and subcategories
that are relevant to your site. Then, set up a page for each subcategory that
will contain the actual links. Test to be sure that whenever anyone clicks on
a subcategory that they are taken to the appropriate link page.
Prepare
a short 3 - 5 line ad about your website or your product and include the URL
to your website. This should be in HTML code for easy uploading. Each linking
company has their own procedure, but generally, each time you ask to exchange
links, you'll need to copy and paste the other website's HTML code onto your
link page under the correct category and subcategory. You will then need to
upload the updated page to your website.
Once
this is done, let the other website know on which of your pages they can find
their link. If the other website owner approves the link exchange, they should
add your link to their link page and inform you on exactly what page you can
find it.
Check
to make sure that your link has been added to their site. If they have not added
your link, you have the option of contacting the website owner as to why or
of removing their link from your site.
Mention
reciprocal linking on any internet marketing forum and you will be sure to get
a barrage of heated replies. There is a continual debate about the advantages
and disadvantages involved in reciprocal linking and both sides make convincing
statements.
If
you do decide to get involved in reciprocal linking, join only well established
link exchanges that allow you to approve or disapprove the link. Avoid link
farms or link exchanges that will automatically exchange your link with their
entire database regardless of the relevancy to your website.
Ivan
Kelly managed a Direct Mail business with extensive mailing lists for ten years
and has designed and promoted many websites. He also provides quality f'ree
courses on key internet marketing subjects. A list of these free courses is
available at: http://www.WebStartAdvisor.com/info.html
This article discusses how Google
rank pages in order of relevance and importance. It is not a secret or sure
formula that guarantees good ranking. However, understanding how one of the
most popular search engines rank pages will help you to strategize your web
pages to rank well. Ranking well on Google need not be a shot in the dark exercise.
All you need is to understand Google's scoring system and work on your web pages
accordingly.
When someone performs a search
query, Google needs to do 2 things before it presents the results according
to ranking. Firstly, it finds the pages that contain the search query term and
ranks them in order of relevance. Secondly, it determines the importance of
each page. The final ranking results are combinations of relevance and importance.
Remember the 2 keywords relevance and importance, which form the heart of Google's
scoring system.
Relevance
How does Google define relevance
and rank pages for a particular search query? Well, if someone do a search query
on 'internet marketing, Google will look up its index for pages containing the
words 'internet and 'marketing'. Web pages' relevance will be ranked accordingly
to the following criteria...
1.Pages that contain the 2 words
'internet' and marketing will rank higher than those that only contain either
one of two words.
2.Pages that contain the 2 words
'internet and marketing' right next to one another and discuss internet marketing
will be deemed more relevant than pages that discuss marketing in general and
only mentioning internet marketing in passing.
3.Page titles that contain 'Internet
Marketing' will give Google a hint that they are more relevant than others.
4.Also a page that contains the
term internet marketing several times is likely to be more relevant than a page
that contains the term once. (However, do not overstaff your web page with your
targeted keywords or else you may be penalized for keyword spamming.)
Google uses your page titles,
and content to determine the relevance of your web pages for your targeted key
phrases.
Importance
After having retrieved pages
from its index that contain the search query, Google will now determine the
importance of the web pages through its Pagerank algorithm. Pagerank basically
evaluates 2 things: The quantity of links to web page from other web pages,
and quality of the web pages from which the links originated.
These two factors, quantity and
quality determine the importance of a web page. With Pagerank, emphasis is placed
on quality over quantity. Four or five quality links from websites like adobe.com
or cnn.com would be valued more highly than twice as many links from less reputable
websites. And of course, a web page with a lot of quality links will boost its
importance significantly.
As a rule of thumb, Google uses
relevance and importance to rank pages. It will find pages that are relevant
and reputable. If two pages contain the same amount of information that matches
a search query, it will give a higher ranking to the page that has more quality
links. Still Google has given higher ranking to a page with fewer links or lower
Pagerank because of its onpage factors - page title and content. For example
a page that focused on 'internet marketing' is more useful than a page in a
reputable site like cnn.com that only mentions 'internet marketing' in brief.
Once Google has consolidated
a list of web pages with their scores, it will select those with the highest
scores as the best matches for a given search query.
Gerrick W mailto:gw@1stinternetmarketingsolution.com
Information and Software Tools You Need to Effectively Promote Your Online Business.
Visit: http://www.1stinternetmarketingsolution.com
